Jenny Tay

Member of the Fundraising Sub-Committee

Jenny Tay is the Managing Director of Direct Funeral Services, one of Singapore’s most established funeral companies founded by her father, Mr. Roland Tay. Having begun her professional journey in event planning, she later embraced a bold pivot and joined her family’s funeral business, redefining how families experience farewells with care, comfort, and respect.

Under her leadership, Direct Funeral Services continues to uphold its long standing values of dignity, transparency, and service, while evolving to meet the emotional and spiritual needs of modern families. Beyond business, Jenny co-founded the Direct Life Foundation, which supports grief wellness and outreach programmes for the elderly and bereaved. She also collaborated with The TENG Company to develop Music for Comfort, a sound therapy initiative that uses music to bring solace and emotional healing to those experiencing loss.

Recognised as the Her World Young Woman Achiever in 2016, Jenny remains committed to championing compassion, creativity, and purpose, inspiring others to see grace and meaning even in life’s most delicate transitions.