Careers

At The TENG Company, we host a multitude of exciting events and concerts all across Singapore, where employees will not only be exposed to the rich culture of our local arts scene but also be able to experience the joy of giving back to society. Our efforts include organising and coordinating philanthropic programmes which enrich the lives of those in need of support. We strongly believe in supporting the development of our employees through courses and mentorship - providing support and assistance in times of need.

 Head of Marketing

 Closing Date for Applications: 20 July 2026

The Head of Marketing leads TENG's marketing department. They are responsible for the strategic direction of TENG's marketing function, the content direction across all platforms and pillars, brand partnerships, PR coordination, final approval of all public-facing marketing output, and overall management of the marketing budget.

This is a senior leadership role reporting directly to the Executive Director. The Head of Marketing is a peer to other department heads (Music, Outreach, Creative Development, Admin & Finance) and participates in TENG's senior leadership conversations on strategic direction.

Responsibilities:

1. Strategy and Direction

   ·       Set TENG's marketing strategy in alignment with TENG's broader strategic plan

   ·       Own the marketing calendar in conjunction with Marketing Manager; ensure all campaigns, content pillars, concerts, and milestones are sequenced and resourced

   ·       Define quarterly and annual KPIs for the marketing function; track and report against them

   ·       Make data-informed decisions on platform investment, content pillar emphasis, and resource allocation

   ·       Set the editorial standard and brand voice for TENG’s public-facing output

2. Content Direction Across Platforms

   ·       Provide content direction across all platforms (e.g. Instagram, TikTok, LinkedIn, YouTube, Facebook, Chinese platforms)

   ·       Define the editorial focus for each content pillar

   ·       Approve high-level direction on major content moments — concert campaigns, brand partnerships, crossovers, podcast seasons

   3.     Brand Partnerships and Branding

   ·       Own TENG's brand identity in conjunction with the Creative Director and Art Director

   ·       Identify, negotiate, and steward brand partnerships (corporate partners; arts sector partners; regional collaborations)

   ·       Devise co-marketing deal structures and co-branded content

   ·       Partnership development pipeline managed in conjunction with Senior Management and Business Development function

   ·       Ensure brand consistency across all TENG public touchpoints — marketing, concerts, partnerships, scholarship programmes, social impact work

   4.     Public Relations Coordination

   ·       Coordinate with PR firm on press strategy, media outreach, and coverage planning

   ·       Brief PR firm on TENG’s strategic moments — new productions, partnerships, milestones, donor announcements

   ·       Manage senior media relationships personally where required (key arts journalists, lifestyle press, business press)

   ·       Prepare TENG senior leadership for media engagements

   ·       Crisis communication coordination, if required

   5.     Final Approval of Public-Facing Marketing

   ·       All public-facing marketing output requires Head of Marketing approval before release

   ·       Develop and maintain clear approval pathways so the team operates efficiently while maintaining brand discipline

   ·       Set clear standards for what does and does not meet TENG’s public-facing bar

   6.     Marketing Budget Oversight

   ·       Own the Marketing department's annual budget; report quarterly to Senior Management

   ·       Allocate budget across paid media, retainer engagements, project-based freelance work, tools and licensing, brand investment

   ·       Set budget controls and approval levels for the Marketing team

   ·       Track ROI on paid media spend with Marketing Manager; adjust allocation based on performance

   ·       Manage retainer scope (Art Director, PR firm, designers) within budget envelope

   7.     Team Leadership

   ·       Manage and build an efficient Marketing team, including with external collaborators

   ·       Set professional development pathways for the team

   ·       Champion the marketing function within TENG’s senior leadership conversations

   8.     Senior Management and NAC Reporting

   ·       Monthly strategic review with Senior Management

   ·       Quarterly board-facing performance reports

   ·       NAC reporting obligations — KPI tracking, audience growth, programme impact

   ·       Contribute marketing perspective to TENG’s broader strategic conversations

   Key Requirements:

• Singaporean/Permanent Resident

• High level of marketing leadership experience, ideally with arts, cultural, or premium brand exposure

• Demonstrated track record of building or leading a marketing function from a smaller scale to a significantly larger one

• Excellent command of English and Mandarin will be an asset

• Strong content and brand instincts — understands that TENG’s marketing has to be culturally credible as well as commercially effective

• Data-literate — comfortable with marketing analytics, platform metrics, paid media performance, ROI analysi

• Strong stakeholder management — comfortable engaging Co-Founders, board members, NAC officers, corporate partners, donors, press

• Established press and media relationships and connections will be an asset

• Experience with brand partnerships and co-marketing structures

• Comfortable in Singapore arts and cultural ecosystem; understands the sector’s norms and expectations

• Willingness to work on weekends and after office hours as required, will be advantageous

Email your curriculum vitae and cover letter to admin@thetengcompany.com detailing your education background and relevant experience. 

Please note only shortlisted applicants will be notified for interviews.